Friday, February 01, 2019

Germany Takes Lead in Packaging Clean Up

On January 1, 2019 a new packaging law went into effect in Germany, putting packaging suppliers on the hook for recycling packaging materials.  Germany’s Packaging Act or VerpackG replaces an earlier ordinance passed in 1991.  With the VerpackG law, Germany aims to take world leadership in the growing problem of packaging waste and inefficiency.

Like the predecessor legislation VerpackG sets responsibility for where packaging materials end up.  Packaging sellers must make efforts to make certain their products are properly disposed.  As the previous law packaging materials must be licensed.  However, now every company shipping products to end users in Germany must register with a central agency before selling to customers in the country.  Failure to comply can get a transgressor banned from the German market and fined up to 200,000 Euros.  Obviously not at all reticent about setting up a new bureaucracy, Germany intends to get control over packaging waste that can harm the environment.
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Draconian measures may be justified.  Germany’s Federal Environment Agency reported in November 2018, that Germans consume on average more than 220 kilos of packaging per capita.  This compares to 167.3 kilo on average for each citizen in the European Union.  Germans have a well earned reputation as a throwaway culture.  The habit has lead to the generation of over 19 million metric tons of packaging waste each year. 
Recycling has taken on in Europe in general and German in particular.  More than 70% of packaging was recycled in Europe in the year 2016, but rates vary widely from material to material.  Paper and aluminum are quickly recovered and reused, but valuable metals embedded in packaging are mostly left to landfills. Likewise about three quarters of wood components in packaging goes to waste.  Only about half of plastic packaging is recycled, leaving 8.7 million metric tons of plastic packaging at large in Europe.
The Europeans are hardly alone in the struggle against packaging waste  -  or at least they should have compatriots.  In the United States containers and packaging make up the majority of municipal solid waste  -  well over 80 million tons.  The U.S. Environmental Protection Agency (EPA) claims 51% of it is recycled and another 9% is used to in power generation systems.  That means 40% of cast of packaging is sent to landfills. 
The problem is not just in where the packages end up.  It is also a matter of what resources are used to create the packaging.  Consider online retail.  In the U.S. this channel grew by 16% in 2017 and likely grew by a similar rate in 2018.   Online retailers are dependent upon a variety of packaging materials to ship products directly to consumers, but it is the ubiquitous cardboard box symbolizes the trade.  About 165 billion packages are shipped annually in the U.S. that require felling about one billion trees per year to fabricate the cardboard. 
Even when consumers shop in brick mortal stores there are resources used and wasted for packaging.  According to the Wall Street Journal, consumers in the U.S. use 100 million plastic shopping bags each year.  Four out of five of these bags are plastic.  Those bags require as much as 12 million barrels of oil to manufacture.  These are large numbers, so to make it more relatable consider that about 14 plastic grocery bags is equivalent to the amount of gas required to drive one mile.  That is a fairly carbon intensive shopping experience.
What are the consequences of plastic grocery bags?  The average U.S. household carries about 1,500 plastic grocery bags back to their homes each year.  According to one the largest waste handlers in the U.S., Waste Management (WM:  NYSE) only about 10% of them are recycled.  If not captured in a landfill, the rest fly about the countryside or float in waterways.  
In the next few posts we will look at the packaging industry to find out if investors can lay down capital to support environmentally friendly commerce and still realize a competitive return.

Neither the author of the Small Cap Strategist web log, Crystal Equity Research nor its affiliates have a beneficial interest in the companies mentioned herein.



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