Tuesday, September 20, 2011

A Change in Name Only

A new name has been chosen for our alternative energy index listing companies using the earth’s forces to generate power and electricity.  These are developers and producers of geothermal, wind, hydro and solar concentration technologies, which are employed in a variety of conventional and novel power systems.  Previously called the Earth, Wind and Fire Index after the 1960s pop group, the list is now named after Electric Earth, a somewhat obscure rock band with a style reminiscent of Led Zeppelin.

The name change comes on the notification by the International Securities Exchange (ISE) that it claims to have named an index Earth, Wind and Fire before we began our indices.  We had completed only an Internet search of the name before beginning our indices and found no reference to Earth, Wind and Fire in the context of alternative energy.  In other words the ISE index is not recognized and ranked by Google or the other search engines.  Alas, the group and their lawyers are all twisted in a knot over our use of the name.  Accordingly, we have cheerfully stepped aside with a new name for our index.

The Electric Earth Index includes all the same companies as before.  The newest addition is BrightSource Energy Corp., a developer of solar convection technologies for electric and power generation.  We highlighted BrightSource in the “Silk Suits in the Boardroom” post last week.  Brightsource has made considerable progress in applying solar concentration knowhow to electricity generation, demonstrating that truly earth can be electric.


Neither the author of the Small Cap Strategist web log, Crystal Equity Research nor its affiliates have a beneficial interest in the companies mentioned herein. 

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